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Message
from the CEO
The igniter season is off to a great start,
with sales exceeding our expectations. The entire
range is selling well, with the smartlite
especially showing solid growth. Direct Brand
was born of a desire to bring innovative products
to the market place, and we are proud that we
have driven the market in universal replacement
Silicon Nitride igniters. As other companies begin
to market these igniters the profile of the product
is being raised across the industry. This is leading
to more awareness and a growing recognition of
the superior qualities of the product over older
technologies. Our competitors are waking up to
the fact that Silicon Nitride is the future of
hot surface ignition. The high quality of our
packaging and presentation, along with the excellent
service provided by ourselves and our representatives
and our history of providing Silicon Nitride igniters,
gives us a huge advantage in this growing market
sector.
Looking
forward to the cooling season, the National Weather
Service predicts above average temperatures for
large parts of the country from spring through
autumn. This bodes well for our sales throughout
2008. Our Pre-season program gives an excellent
opportunity to win new accounts and increase sales
to existing customers.
I
look forward to seeing sustained growth in sales
across our entire product range this year. I know
that you are all committed to our products and
to our continuing success.
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