Message from the CEO
The igniter season is off to a great start, with sales exceeding our expectations. The entire range is selling well, with the smartlite™ especially showing solid growth. Direct Brand was born of a desire to bring innovative products to the market place, and we are proud that we have driven the market in universal replacement Silicon Nitride igniters. As other companies begin to market these igniters the profile of the product is being raised across the industry. This is leading to more awareness and a growing recognition of the superior qualities of the product over older technologies. Our competitors are waking up to the fact that Silicon Nitride is the future of hot surface ignition. The high quality of our packaging and presentation, along with the excellent service provided by ourselves and our representatives and our history of providing Silicon Nitride igniters, gives us a huge advantage in this growing market sector.

Looking forward to the cooling season, the National Weather Service predicts above average temperatures for large parts of the country from spring through autumn. This bodes well for our sales throughout 2008. Our Pre-season program gives an excellent opportunity to win new accounts and increase sales to existing customers.

I look forward to seeing sustained growth in sales across our entire product range this year. I know that you are all committed to our products and to our continuing success.